The Rolex Submariner is more than a watch; it is a cultural artifact, a benchmark of horological achievement, and a symbol of aspiration. Within this legendary lineage, the reference 116610LV, colloquially and affectionately known as the "Hulk," occupies a singular, almost mythical space. Introduced in 2010 and discontinued in 2020, its decade-long production run cemented its status not merely as a dive watch, but as the iconic green bezel luxury timepiece. Its story is one of bold aesthetic departure, technical mastery, and an enduring legacy that continues to captivate collectors and enthusiasts worldwide.
The 116610LV's iconic status is immediately and undeniably rooted in its visual identity. For over five decades, the Submariner was defined by a monochromatic palette—black dials and bezels, with occasional blue or two-tone variations. The Hulk shattered this convention with its audacious, sunburst green Cerachrom bezel and matching green dial. This was not a subtle hint of color but a profound statement. The green, deep and vibrant under light yet almost black in low conditions, was achieved through Rolex's proprietary ceramic technology, a material prized for its scratch resistance and fade-proof color. The dial, with its sunburst pattern, played with light dynamically, creating a mesmerizing visual depth that distinguished it from any Submariner before or since. This deliberate and confident use of color transformed the tool watch into a bold luxury statement, making it instantly recognizable and eternally distinctive.
Beneath its striking exterior, the 116610LV was a paragon of Rolex's relentless technical evolution. It featured the then-new Maxi case, a broader, more substantial lugs and crown guard design that offered a more modern, robust wrist presence compared to its predecessor. The Glidelock clasp, an engineering marvel, allowed for tool-free, fine-tuned adjustments of the bracelet, a critical feature for comfort over a wetsuit or in changing climates. At its heart beat the Caliber 3135, a chronometer-certified self-winding movement that was a backbone of Rolex reliability. Protected by the Paramagnetic blue Parachrom hairspring, it offered exceptional resistance to shocks and magnetic fields. This fusion of advanced materials—904L stainless steel, Cerachrom, Chromalight lume—with flawless mechanical execution meant the Hulk was not just a beautiful object but a supremely capable instrument, true to the Submariner's diving heritage while excelling in everyday luxury.
The cultural resonance of the Hulk extends far beyond its specifications. Its nickname, derived from the Marvel comic character known for his green hue and formidable strength, perfectly captured its personality: powerful, distinctive, and impossible to ignore. In the world of horology, it became a grail watch, a must-have for collectors seeking the pinnacle of a modern sports Rolex. Its discontinuation in 2020, replaced by the new-generation Submariner with a green bezel but black dial (the "Cermit" or "Starbucks"), instantly elevated its status to that of a modern classic. The market response was predictable and dramatic; values for pre-owned Hulk models surged, solidifying its position as a blue-chip asset. This transition from current production model to coveted collectible happened with remarkable speed, underscoring the deep emotional connection it had forged.
What truly secures the Rolex 116610LV's place in watchmaking history is its unique narrative as a complete package. It represents a specific, confident moment in Rolex's design history—a full-green experiment executed at the peak of the brand's technical capabilities. It is a watch of contrasts: deeply traditional in its function and mechanics, yet radically expressive in its design. It served as a gateway for a new generation of enthusiasts drawn to its charisma, while simultaneously satisfying purists with its impeccable build quality. Unlike many limited editions, its iconic status was earned over a meaningful production period, allowing its legend to grow organically.
The legacy of the Hulk is enduring. It demonstrated that a cornerstone luxury tool watch could successfully embrace a vibrant, unconventional identity without sacrificing its core principles. It expanded the emotional palette of the Submariner collection, proving that desirability could be forged through bold character as well as timeless restraint. Today, the Rolex 116610LV stands as a testament to the power of calculated innovation within a classic framework. It is more than a dive watch with a green bezel; it is the definitive green bezel luxury dive watch—a singular chapter in the Submariner saga that continues to inspire admiration and desire, a true icon whose legend is only beginning to unfold.
